The Hispanic community is breaking
population growth records and leading the emerging
market as the dominant minority segment. Can you hear opportunity
If you are among the forward-thinking real estate professionals looking
to create a
business plan for the changing market, you already recognize that the
future is NOW.
Hispanics will account for 1.5 million of the more than five million
new homeowners expected to enter the market in the next five years.
With a generation of young Latinos about to enter their peak
home-buying years, this means real estate professionals will require a
diverse set of tools to meet the demands of a culturally dynamic
segment of homebuyers.
While today's high-tech world is
fiercely competitive, Hispanic entrepreneurs are reaching out
to their culture and heritage to cater to the exploding number of
Hispanics living in the United States.
"The Hispanic market is the fastest growing segment online," says
chief executive of Consorte Media. "It's too big of a market
Market research firm Synovate's 2013 US Diversity Market's Report
estimates that more than 55 percent
of the 53 million US Hispanic adults, some 29 million people, are
making purchasing decisions online.
This comes at a time when Hispanic buying power as a whole is expected
to hit $1.4 trillion in 2014.
helps Hispanic individuals and families locate Hispanic real estate
agents in their city. We are proud of our mission to increase
Hispanic homeownership rates in the United States.
From a recent Harvard University Study:
During the next 20 years, 40% of all first time
home buyers in the USA will be hispanic.
80% of all hispanic renters surveyed plan to buy a
home in the next 5 years.
The number 1 concern of hispanics surveyed when
purchasing a home is speaking in the Spanish language
to their real estate professional. Their Real Estate Agent
and Mortgage Broker must speak Spanish.
Of the United States' estimated 53 million Hispanic
households, 48.8 percent now own their own homes
and that rate is growing more quickly than that of the general U.S.
population, according to the
National Association of Hispanic Real Estate Professionals (NAHREP).
Likewise, a U.S. Census Bureau
report shows that the 62 percent homeownership rate for naturalized
Latin Americans in 2002 was
nearly 6 percentage points higher than the rate in 1994.
Recognizing the growing rate of Hispanic home
ownership, Real Estate Professionals are reaching
out to the Hispanic community with several special marketing
title policies, Spanish-English real estate glossaries and educational
information specifically for
Hispanic homebuyers, sellers, lenders and real estate agents. Real
also are designing its production processes to accommodate